#iwillnotbedeleted

Back in October Rimmel announced that they’d be partnering with The Cybersmile Foundation in a campaign to combat beauty cyberbullying, employing the hashtag #IWILLNOTBEDELETED. Unfortunately, this announcement was overshadowed by one of Rimmel’s sister brands, CoverGirl, announcing that they’re now certified as cruelty-free. The news has been on my radar for a while but because I’m a…

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