foundation

By now I’m sure you’ve heard that beautyblender launched a foundation. It’s vegan and (supposedly) full coverage, matte, long wearing and good for all skin types. It’s also exclusive to Sephora. I have some thoughts. Because I’m me, and of course. First of all, why are there 25 shades of light/medium, and 7 tan/deep shades?…

Read more beautyblender foundation: *sigh*

Ulta has a three-question foundation quiz that (supposedly) will give you the perfect product for your needs. The options are coverage, finish, and benefit (anti-aging, long wearing, etc.). You make your choices, and Ulta gives you options from various brands at different price points. Is this new? Did I miss when this was launched? WHY…

Read more Ulta’s Foundation Quiz – where have you been all my life?

CoverGirl recently announced that they’re launching a new line of foundation: the TruBlend Matte Made Foundation. The most notable thing about this launch is that it will include 40 shades at launch. On the first day this product is available, there will be 40 shades. This is unheard of with a drugstore launch, and I’m…

Read more Good on you CoverGirl

I don’t normally wear powder foundations. I’ve tried several different brands, loose and pressed, and it just doesn’t give me the coverage I like. Knowing this about myself, I still bought this foundation when I saw it on clearance at Walgreens. I don’t know why; I guess because it was a deal? This is supposed…

Read more Review: Physician’s Formula Mineral Wear Talc-Free Mineral Airbrushing Loose Powder SPF 30