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Back in October Rimmel announced that they’d be partnering with The Cybersmile Foundation in a campaign to combat beauty cyberbullying, employing the hashtag #IWILLNOTBEDELETED. Unfortunately, this announcement was overshadowed by one of Rimmel’s sister brands, CoverGirl, announcing that they’re now certified as cruelty-free. The news has been on my radar for a while but because I’m a…

Read more Rimmel vs. cyberbullies

Today Cruelty Free International announced that CoverGirl has become the world’s largest certified cruelty-free makeup brand. Cruelty Free International, formerly the ‘British Union for the Abolition of Vivisection’, has existed for over a century and from its inception has aimed to end experimentation of any kind on animals. They’ve awarded their Leaping Bunny Certification to…

Read more CoverGirl loves bunny rabbits!