It seems like a lot of people have a lot of opinions about this, and I’m really not sure where I fall.
As a consumer and a frequent watcher of YouTube/reader of blogs, I think that the people who are lucky enough to have codes and affiliate links and whatever should disclose it when they’re discussing a brand. If someone is fangirling over a palette that they’re literally being paid to shill, I want to know that their perspective may be skewed so that I can seek other opinions before running right out and buying it.
On the other hand, if someone discloses the affiliate links and is otherwise trustworthy, what’s the problem with clicking the link if we want to buy the products? None of the affiliate links that I’ve had access to have offered massive payouts. It’s like 5% of each purchase, tops. On a $20 palette, they make $1. It seems like a pretty meager way to eke out a living unless it’s someone like Jaclyn Hill who has a gazillion followers and is basically a salesperson (for Morphe).
I’ve been thinking about this since I ventured into the comments of a not-so-recent episode of Beauty News. I love this channel, first and foremost. It was the first time they’d mentioned affiliate links and people seemed to be losing their shit for no reason. They actually said something to the effect of “Use the link or don’t use the link; we don’t care which, but we wanted to let you know that these are affiliate links.” That seems like the opposite of something people should be upset by, but maybe I’m missing something?
Do you have opinions about affiliate links? A lot of my audience is bloggers and Instagram influencers, and I’m interested to hear what you all think.