Did you all see Tarte’s April Fool’s joke?
They teased a new palette, the Icy Betch palette.
The problem is that people were more interested in this joke palette than they have been with Tarte’s recent releases. Awkward.
Don’t get me wrong: I like Tarte for the most part. I’ve used a ton of their products and with very few exceptions I’ve liked them. I like that they use slightly better ingredients than other companies, and their palettes are high quality, small enough to travel with and (bonus!) smell like chocolate. The problem is that they’re all. Fucking. Neutral.
I like neutrals. I have a lot of neutrals. Neutrals have been the trend for years. But come on Tarte, even Wet ‘n Wild is outshining you with colors and junk at this point (check out the summer collection… so pretty!!). I don’t want more neutrals. Give me something more interesting.
Now a few smaller brands are releasing similar palettes, or in the case of Devinah Cosmetics, a set of single shadows (and two highlighters!) for a reduced price.
While this set is very pretty and it’s cheaper than purchasing the shades individually, it’s still $64. I’m not familiar enough with this brand to pony up that kind of cash, even if I don’t have anything in my collection similar to this.
Enter Shop Hush.
If you spend any time watching YouTube beauty videos you’ve heard of this site/app. They sell all manner of K-beauty products in addition to inexpensive knockoffs of well-known palettes, and over the past year or so they’ve gotten some good press. I’ve never purchased anything from them but only because I’ve been too lazy to put my card number in the app. No, I’m not joking. Who doesn’t accept PayPal? Come on now.
Anyway, a few minutes ago I received an alert from the app that the brand Bad Habit released a new palette, the Lightspeed Palette. It looks similar to the Devinah collection, and it’s being sold for the low introductory price of $10.
You bet your ass I grabbed it.
Yes, there are more shades in the Devinah version. Yes, some of these shades look really similar to each other. I still think it’ll be worth it, based on what I’ve heard about Bad Habit’s formula. Also, TEN DOLLARS. And shipping was free.
Right now you can only pick this up in the Hush app, but they have so much cool, reasonably priced stuff that I think it’s worth installing and keeping. The app is pretty user-friendly and the checkout process was quick and painless, other than having to dig through the abyss of my purse to find my damned debit card. For real Hush. Make friends with PayPal. Or Visa Checkout. Something.
What do you think of the Tarte “joke” and the palettes it’s spawned? Have you ever purchased from Hush? Seriously, now that they have my money I’m a little nervous.